Some people look at email as an old way to market their business and generate leads. Even though email marketing has been around for a while , it is still very effective for car dealers.
Email contacts are like money, the more you have the more money you will make. This might be seen as an old school method of marketing but it work like no other form of marketing. Your email list is directly correlated to the money you can make. It can be used as a tool in many different ways. Here are a few ways you can use email marketing in your business.
1. Constant Contact
It is well known that the fortune is in the follow-up. Whenever a customer says no it could simply mean not right now. If you follow up with them on a monthly basis they will know your dealership by name. If they are not ready to buy today they will remember your dealership when they are ready. This also warms them up if they are cold lead. If they were a warm lead that got away you could also send them hot second chance offers that expire to give them a sense of urgency to act on the deal that they left on the table. Sometimes this does the trick.
2.Send offers and deals.
You can also use these lists to send offers and deals to potential customers. This is an easy way to do it. All you have to do is press send to your list after creating an email ad. It only requires on action from you. There is almost always a reason to send a good deals. Winter sales , summer sales, holidays etc. This can also be a good way to collect phone numbers or create an inbound call. Once you bring them into the dealership with the offer in their hand they are much more likely to be a serious buyer than a random person strolling into the dealership. People always like to feel like they are treated special by getting a deal.
3.Marketing and re-targeting
This is one of the lesser know benefits of email lists. These lists can be used for google ads, facebook ads and youtube ads. You can upload these these lists to various marketing platforms and the advertisers will link these email addresses to the people who own them. Then it will show your ads to these people who are already familiar with your dealership because they have been warmed up over time. At this point you can show them additional follow up ads depending on the action that they take on the first ad. These are more advanced strategies that work very well.
4.A Call to action
Email is a good way to talk to potential customers. They might feel comfortable responding to your call to action through email initially if they don't have to be in front of you right away. Some people want to feel like they made the decision to come to you and do not want to feel like they are being pushed. Email gives them time to respond when they are ready but in the back of their mind they realize that they must act quickly in order to take advantage of whatever incentive the dealership is offering at the time.
