There are almost 2 Billion Facebook users in the world. More and more people everyday are looking online to buy cars than in person. So as a business it is always smart to go to where they are..
1. Increase page likes.
A business without a social presence is considered a new business by public perception. Increase page likes through friends, family and new customers. These will be the easiest people to sell to later on. Also,increased page likes will make your business seem more credible to potential customers looking for validation. You can also run "Like" ad campaigns to add fuel to the fire. These are cheap ads that are very easy to do and are very effective. Facebook likes to see a business page with good amount of likes. It sometimes chooses to show ads more frequently when your business page is established. This is a simple secret that a lot of people do not know about.
2.Post content.
Having a Facebook page alone is not enough. You have to post content on a regular basis to let your audience know that you are a popular and thriving business. People like to follow other people. Once they see that others like you they are more likely to want to do business with you. This also keeps you fresh on their mind so when they are ready to buy you will be at the top of their list. When people engage with your posts, this will help you understand what type of vehicles they are looking for. Keep in mind that you do not have to spam your page with useless content. Quality over quantity is key.
3.Post deals and specials.
Whenever you post deals and someone is interested it will cause them to take the first action by clicking on it. Once they click on the deal that they are interested in, it turns them into a red hot lead. They already know you, they are interested in your particular offer and they took action. This makes it easy to re-target them. From there you can set an appointment over the internet or over the phone and turn them into a customer. If they choose not to buy at that particular time, you now have their email address. You can email them periodically to send them deals or whatever specials at that time. Once you have them in your email list it doesn't cost you any more money to follow up with them.
4. Post customer reviews.
After a customer buys from you, make sure to have them like the page, take a big cheesy picture and allow you to use it as a review. If they have a large social media following this will help you by creating the " Jones Effect". Not only will you be able to target friends, but their friends as well which extends your reach.
5.Share event information
Share events to people on your list and encourage them to share it with their friends. Whenever the dealership has incentive programs or sales it it important to have a call to action by inviting them out. Once you have them there they are much easier to sell.
